Jason’s career path has certainly been a unique journey. After graduating from The University of Georgia (Go Dawgs!), Jason worked with Island Def Jam Music Group working with some of the biggest names in music. After nearly ten years in New York City, opportunity knocked translating that experience into creating his own sponsorship agency based in Atlanta.

After selling and activating sponsorships for properties such as ATP World Tour, PGA, LPGA, USA Cycling, Major League Baseball, nearly all verticals of motorsports, as well as top brands such as IHG Hotels Group, Porsche, BMW, Coca-Cola, and more, opportunity knocked again to partner with the fine folks at Sport-Travel.

Jason now serves as Co-Founder and Managing Partner overseeing Sport-Travel’s collegiate portfolio providing outbound team travel services to the Athletic Departments for 75+ NCAA DI and NAIA collegiate partners. This experience has led us to the formation of The X offering unique team trip experiences in rotating locales throughout the United States.

Much like Jason, Tyler has spent most of his life in or near sport. Tyler completed a Masters degree in Coaching from the University of Western Ontario (Western) before diving into an opportunity at Sport-Travel (CSTT Sports at the time) where he began to engage the industry again as a member of the sales.

Tyler’s early days were spent working in close proximity to Jason as both had ties to IHG (Intercontinental Hotels Group) at the time. Tyler’s unique journey started long ago in a small town in Ontario, Canada. Tyler’s family owned and operated a hotel, bar, and conference center which acted as a major hub for sport and tourism.

Tyler has spent almost his entire life committed to sport, sports tourism, and hospitality services. The X represents an opportunity to connect the three together in what promises to be one of the most exciting additions the collegiate calendar has seen in years!